About Us

Super Brands International (SBI) has established itself as a premier player in the Pakistani market since its inception in 1996. With a commitment to introducing top international products, SBI proudly represents over 60 brands across five major industries.

Our extensive distribution network, spanning all of Pakistan, allows us to deliver exceptional service and comprehensive coverage to more than 243 Modern Trade and HoReCa (Hotels, Restaurants, and Cafés) partners.

Our success is driven by a deep understanding of local and regional markets, enabling us to cater to the specific needs of our partners and consumers. With a solid infrastructure and a dedicated team of skilled professionals, we effectively manage and promote our brands, ensuring they thrive in the competitive landscape of Pakistan.

At SBI, we are not just about distribution; we are about building lasting partnerships and delivering value to our customers.