Starting from a complete range of Body deodorant spray (practical, fresh and in a variation of fragrances) targeted for the female young generation, the success of Malizia’s launch was extraordinary thanks to a strategy aimed at a very specific target group offering a new line of products for personal care with a high degree of innovation and functionality at affordable prices.

Gradually the product range of Malizia was extended by launching a complete line of products with strong, intense male scents, to meet the specific needs of a dynamic and with a strong personality man, who pays attention to the daily care of his body.